Upon completing their first standalone mini-mystery, guests of Treetops unlock the whimsical backstory of this unique vacation agency.

A magical secret room discovered within their rental home serves as the gateway. Guests are then invited to join the Agency’s hidden backend on their vacation planning website, receiving a private email invitation to sign up as exclusive users. Initially, they might have rented their vacation house through a simple Google search or an Instagram ad, attracted by the quirky, themed interior design. However, the full backstory only unfolds once they accept this invite and log in. Here, they gain access to previously unlisted sections and hidden features of the website, unveiling a larger narrative at play.

At the core of Treetops’ immersive experience is Carmen, the story’s protagonist. By the time guests access these hidden forums, they have already met this vibrant teenager, who guided them through their first Treetop adventure. But Carmen needs further assistance. She entrusts users with her compiled findings from across the universes, revealing new pieces as they progress.

Carmen and her entire family have become unstuck in time and space, stranded in a void. Carmen’s Grandpa left her coded instructions, uniquely accessible to her, aimed at restoring the family. She's learned to communicate with our world through limited means, "hacking" various technologies. Members of her father’s side of the family also possess unique abilities to manipulate time and space, leading to unforeseen consequences. Since Carmen can't be physically present, guests must interact with the environment to understand why her family vanished. As they unravel each mystery, they discover the individual abilities and discoveries of Carmen’s extended family.

Each Treetop property offers a standalone, non-linear chapter in this unfolding mystery, detailing a different branch of Carmen's family tree – the previous residents of each home. Carmen has ingeniously crafted a travel agency beyond space and time, enticing visitors with curiosity, awe, and wonder. By completing various engaging games, guests not only enjoy the narrative but also gather clues about the larger enigma: What happened to Carmen's family, what are their abilities, and can these abilities help restore them?

Completing all 15 chapters allows guests to fully understand the incident and why Carmen is the key to reuniting her family and saving everyone in every universe from becoming unstuck for eternity!

[Spoiler – It is revealed that Carmen's mother's side of the family also had similar abilities, but they were repressed. When Carmen’s powers emerged, she inadvertently disrupted the Spacetime Continuum and became an anchor in it. This act scattered everyone with the unique Timespace Gene across infinity. Being the first Timespace Anchor with the Gene from both sides of her lineage, Carmen can uniquely manipulate Spacetime. This ability is crucial to prevent the universes from collapsing, and to reunite her family.]

Logistics gurus know that Saint Louis, Missouri is a pivotal city within to the nation’s shipping infrastructure, from highways to railways to rivers. Unknown to many is how Missouri is also central to the nation’s cultural history within the landscape of Experiential Design.

Perhaps regarded as the most important figure in the history of Immersive Design, Walt Disney is from Missouri. A huge inspiration for Meow Wolf, the historic City Museum is located in Saint Louis. One of the most impressive experiential retail venues in the world is located in Springfield, MO, where Bass Pro Shop’s crossover shopping + travel museum location has won multiple awards. Arguably one of the first experiential marketing “pop-ups” took place during the World’s Fair in 1904, when the electric light bulb was debuted to people for the first time in what today would be considered a massive art installation. The first Olympics outside of Europe also took place in Saint Louis, where the gold, silver, and bronze medal system was debuted.

Moreover, vibrant Saint Louis is full of Treetops’ target demographic, consistently voted as one of the country’s best cities to raise a family, and jam-packed with some of the best free cultural programming in the US. Real estate costs also provide opportunity in the types of neighborhoods that would be prohibitively expensive in other cities.

With its rare location geographically, economically, and culturally, Saint Louis has been identified as the perfect launch site for Treetops Travel Agency innovation.

Gamification, a proven strategy for bolstering customer engagement and enhancing user experience, has fostered business growth across a variety of consumer-oriented industries. Incorporating immersive and interactive elements does more than captivate customers; it builds a robust emotional connection to the brand, encourages loyalty and repeat business, and fosters evangelism.

Treetops Travel embraces this approach wholeheartedly, integrating narrative and puzzle-driven experiences into each of its unique vacation properties. This innovative framework not only adds an experiential layer that typical vacation rentals lack, but also transforms each stay into an extraordinary adventure.

Every Treetop location offers a standalone experience that contributes to a larger, interconnected narrative, enticing guests to continue their exploration throughout Treetops’ diverse portfolio. Combining visually striking interior design, intriguing characters, and unexpected discoveries, each Treetops house creates an engaging cycle of discovery and satisfaction. It's akin to resisting the allure of a captivating book after just one chapter - nearly an impossible task.

This compelling mix of ongoing mystery and unique spaces not only stimulates repeat visits, but it also fosters a loyal customer base eager to unlock each property's secret space and ultimately unravel the family's ultimate mystery.